The Art of Rhetoric: Persuasive Techniques in Advertising
This video from Readwritethink focuses on the use of pathos, logos, and ethos in print, television, and online advertisements.
Teachers can use this video clip to teach Aristotle's concepts of logos, pathos, and ethos. The video clip addresses the use of these persuasive techniques in various forms of advertising and explains how they are used to convince the consumer about the worthiness of a product.
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